A Position 1 ranking only matters if your result resonates with users and earns clicks. That’s why optimizing your ...

Billo’s CreativeOps system uses performance data from hundreds of thousands of UGC ads to guide brands on scripts, creators, and iterations. It ...

In February, we covered how Google's AI Overviews really hurt the click-through rate of the search results and paid ads. Well, several more recent studies have come out that back up this data. Danny ...