BATON ROUGE, La. (WAFB) - Shelters and rescue organizations see a “jump” in rabbit returns after Easter once families realize adopting a furry friend can be a bigger commitment than expected. Wendy ...

Frozen treats marketer Blue Bunny’s new CEO—an animated blue bunny named Blu—has launched a revised brand positioning that offers to be consumers’ “partner in fun.” The concept is brought to life in a ...

Aside from inspiring many people to dye eggs, the Easter Bunny is also cited as responsible for many ill-fated rabbit adoptions this season. Although the Minnesota Companion Rabbit Society MCRS ...

Things are hopping in the product-testing department of frozen treats brand Blue Bunny. A year ago this month, Blue Bunny introduced its new CEO—an animated blue bunny named Blu—along with rabbit ...