WEST LAFAYETTE, Ind. — Purdue University Athletics announced Wednesday it is taking a massive step for aiding its student-athletes in growing and managing unique, personalized brands. By partnering ...

Jon Michail is Founder & Group CEO of Image Group International & best-selling author of Life Branding. Follow him on LinkedIn & Twitter. As a result of the pandemic, a lot of people have lost their ...

Here are three powerful thought exercises inspired by insights from Amazon founder Jeff Bezos and prolific author and marketing guru Seth Godin. I guide my executive coaching clients through these ...

When we decided to partner Hawke Media with STS, we recognized an untapped opportunity in the brand development space. Great marketing isn’t just about clever campaigns or strategic advertising—it ...

If your brand doesn’t resonate on a deep level with your target audience, then pouring time and energy into aesthetics and clever messaging is a waste of resources. Real brand power is based on your ...

Opinions expressed by Entrepreneur contributors are their own. The COVID-19 pandemic has challenged and changed the way business works, perhaps forever. But one thing that hasn’t changed is the ...

Did you know that Austin, Texas, has two slogans? There’s the official slogan, “The Live Music Capital of the World.” Then there’s the slogan that has been adopted by residents, small businesses, ...

Sign up to receive the Vogue Business newsletter for the latest luxury news and insights, plus exclusive membership discounts. It’s a challenging time to be an ...

Bermudian Jodi Covington’s firm, Brand Development Group, has been chosen as one of America’s top 100 small businesses. She received the recognition from the US Chamber of Commerce and CO–, the ...