Add Yahoo as a preferred source to see more of our stories on Google. Why do we feel so satisfied when we score a great deal? Behavioral economists say it’s because of the “pain of paying” — the ...

Fitness and technology continue to merge creatively, offering alternatives to traditional gym memberships. A growing trend combines physical activity with financial incentives, letting you earn ...

Why do we feel so satisfied when we score a great deal? Behavioral economists say it’s because of the “pain of paying” — the psychological discomfort of spending money. Coupon apps help soften that ...