A photo campaign featuring the good-looking owners on RedNote, a Chinese social media app, has helped the restaurant succeed.

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With all Beijing’s magnificence, you may be surprised to discover one of its special treasures comes in chubby white jars, crowned by paper labels affixed by rubber bands, accompanied by a straw.

For decades, safeguarding food security has been a critical priority for China’s central government. Beijing has sought to strengthen its focus on food security through increased agricultural ...