Advertising on Amazon is getting more complex, with an ever-growing list of targeting options. At the core of it all? Match types. Understanding how they work is essential to making your ad spend ...

The debate continues over the use of match types--broad, exact, phrase--in Google AdWords. All three match types can work together well, according to John Lee. Playing on a football metaphor, he ...

Google AdWords is a pay-per-click service. Unlike traditional advertising, PPC ads cost money only when someone clicks on your ad. Most importantly, AdWords enables you to track the success of your ...

WordStream published an article today about some changes to Google Adwords. Google is changing how exact match keywords work. Before they would only serve an ad when a user’s search exactly matched ...

Within the coming months, Google intends to expand close variant matching with rewording and reordering for exact match Keywords. This means if you bid on a keyword like “running shoes”, your ads may ...

Google AdWords offers three major keyword match types: broad match, phrase match, and exact match. It’s safe to say that if not you don't know how to use each correctly, you could be wasting your PPC ...

On what should have been a quiet Friday afternoon, folks on Twitter suddenly started shifting from the traditional TGIF updates to sharing a link from Google with an update to how Exact Match works.

WebmasterWorld members are a bit frustrated with broad match keywords since advertisers are complaining that the wrong ads are being delivered by desired keyword phrases. Some comments regarding broad ...

Opinions expressed by Entrepreneur contributors are their own. In order to succeed in the highly competitive AdWords pay-per-click (PPC) environment, you must find ways to lower your cost-per-click ...