Hélène Queriault is Addict Mobile VP of Ad Operations, the first 100% profit-oriented mobile media agency. One may think creating content for mobile advertising is easy when you already master visuals ...

In 2026, visual marketing is no longer just about aesthetics, it is about speed, scalability, personalization, and performance. As ecommerce continues to dominate global retail, brands are under ...

As the old saying goes, "a picture is worth a thousand words." In the modern world of marketing, this couldn't be more true. With the rise of social media, businesses have had to adapt their marketing ...

Citations: Cerf, Moran, Samuel barnett. 2018. Few and far between: identifying measures of advertising visuals that correlate with neural engagement and sales. Advances in Consumer Research.