Managing the relationship with clients is one of the most important tasks for an advertising agency. The average client-agency relationship in 2013 lasted just three years, compared with seven years ...

Advertising account analysts usually work for advertising agencies or media companies. Many of these agencies are small operations with strong creative and analytical teams. They may report to ...

In the creative industry (think marketing, advertising, branding, and PR agencies, among others), two key roles often shape the outcome of a project: the account manager and the project manager.

Marketing Options International account manager Matt Stevens examines why account-based marketing has become such an area of interest, and shares his experience and expert insight on how to get the ...

WWLP-22News announced the appointment of Kelly McGiverin as the station’s new strategic account manager. Bringing more than 15 years of deep expertise in media and digital advertising, McGiverin […] ...