New AI Max reporting columns give advertisers more visibility into targeting, location and brand settings across their ...

TiVo continues to work on giving advertisers clearer information on its users' DVR viewing by partnering with Chicago-based market analytics firm Information Resources on two new services. The first ...

Ad hoc analysis is a business intelligence (BI) process designed to answer a specific business question by using company data from various sources. A report helps stakeholders assess an event and ...

A year after it stopped advertising on social media platforms, Starbucks Corp. was the leader among 25 QSR brands in social media ad spending and ad engagement in an analysis of some 4,800 paid social ...

Marketers should spend less time worrying about click-through rates and more time watching Return on Advertising Spend (ROAS). If you are running digital ads on Twitter, Amazon or Google, you are ...

Meta advertising isn’t just big — it’s massive and still expanding. In 2025, Meta’s advertising ecosystem captured roughly 42% of all global social media ad spend — an estimated $87 billion — dwarfing ...

If you are looking for supplemental volume and have a website with multiple pages of content or metadata, Dynamic Search Ads (DSA) should be part of your holistic SEM strategy to drive incremental ...