Let's tell you all about the bizarre viral trend taking over the Internet and YouTube. Mukbang is a mashup of two Korean words: “mukja,” or “let’s eat”; and “bang song,” meaning "broadcast." The act ...

Forbes contributors publish independent expert analyses and insights. Mark Travers writes about the world of psychology. Have you ever heard or saw something that left your body tingling? A gentle ...

So many sounds get under my skin and even anger me. I’ve left the dinner table after being revolted by hearing others chewing and swallowing. When someone whispers something to me at the movies, it’s ...

ASMRtists, as they are called, type on keyboards, tap on brushes and whisper gently to induce "the tingles." But is there any whisper of scientific truth to the trend? Kalyan Boruah / Alamy The ...

The success that [Julian Baumgartner] has found on YouTube is a perfect example of all that’s weird and wonderful about the platform. His videos, which show in utterly engrossing detail the ...

Autonomous sensory meridian response (ASMR) has become a new craze in the social media age, though the practice has been around for much longer. Many YouTube channels and apps are now dedicated to ...

Autonomous sensory meridian response (ASMR) occurs when certain stimuli, including sounds, visuals, or close contact with another person, produce tingling or calm feelings and sensations. Share on ...

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